The position

The Seedless Revolution.

This isn’t a product story. It’s a position on what industrial cooking oil should be made of, who should make it, and what should be on the spec sheet. The Oil Insurgency exists because the seed-oil-by-default supply chain isn’t the only option — and shouldn’t be.

What we believe

Against. For.

What we’re against

Against.

  • Seed oil by defaultIndustrial cooking oil being whatever the cheapest commodity seed crop yielded last quarter.
  • Hexane in your fryerChemical solvent extraction as the unexamined standard for global edible oil.
  • Anonymous palmBulk palm where you can’t name the mill, let alone the farm, the harvest week, or the crew.
  • Hidden modificationsPartial hydrogenation, interesterification, and refining trails that get buried in a label phrase.
  • GMO as the only pathThe assumption that high-oleic oils require genetic engineering to exist at scale.
What we’re for

For.

  • Fruit-pressed at scaleMechanically pressed mesocarp oil supplied at the volumes manufacturing actually runs at.
  • Mechanical refiningPhysical refining without hexane, without caustic chemical neutralization — just temperature and time.
  • Named operationsTwo specific Colombian palm operations on the record — not a commodity blend behind a brand.
  • Real chemistryOxG hybrid: ~55% oleic, ~32% saturated, ~13% PUFA — documented, lot-traceable, on the COA.
  • Single-origin at industrial scaleThe procurement-grade alternative to the seed-oil supply chain. Not craft. Default.
Better Sourced
In four words

Better sourced. Fruit based.

What insurgent means

Three things, on every shipment.

“Insurgent” is not a tone. It’s a working definition. We earn it by doing three things differently — not occasionally, but on every order.

01

Fruit-pressed

Mechanically pressed from the mesocarp of the OxG hybrid palm fruit. No kernel oil co-mingled. No hexane in the extraction. Industrial scale, not craft exception.

02

Named-source

Hacienda La Cabaña (Cumaral, Meta) and Guaicaramo (Barranca de Upía, Meta). RSPO members. Block-level traceable from harvest week to shipment.

03

Receipt-backed

Every shipment ships with a third-party COA. Every claim is anchored in peer-reviewed measurement. If we can’t cite it, we don’t print it.

The brand has a face

Disruptive. Fun. Organic. Professional.

TOI carries a sticker culture because protest energy is part of how we got here. The stickers aren’t the product — the oil is. But the visual voice is part of the position. Loud where appropriate. Quiet where it matters. Always on-brand.

Take a position

Source the alternative.

If you procure cooking oil at scale and the seed-oil-by-default story doesn’t sit right anymore — talk to us. Sample, spec, lead time, contract structure. Within two business days.

Request a sample → See the comparison